Cottontails is a high end children's boutique that specializes in infant clothing and toys. The pink and blue color scheme lends a gender neutral feel which compliments the softness of the logotype I created.
The contrasting patterns I chose represent a classical storybook drawing, and abstract versions of "cottontails" or rabbits tails which are also displayed in the logo itself.
For fine artist Molly Rae, I designed and coded her website from scratch for my final project at General Assembly. Pulling inspiration from her works themselves, and her usage of the grid system in her pieces, I constructed a brand that not only resembled her and her style, but her talents as well.
While working at Visualhouse, I was to roll out a complete brand, that included naming, branding, stationary, and website design for Normandy Real Estate Partners. In turn, Austell Place was born.
The vision of the property was to create an impressive "campus-life" hub for work and play, featuring a state-of-the-art gym, restaurants, retail space and more. The target clientele to reach being the tech industry and "TAMI tenants" (Technology, Advertising, Media, and Information), I decided to saunter down a very young, colorful, and creative path for the buildings appearance.
IMPORTANT: This project is not yet completed, as the building's renderings, copy, and development are still in process. This project will be updated as these things come to a finish.
In the heart of chic Soho, New York sits Thompson Square Studios, a private workspace for the creative industries. A full floor penthouse with a collection of boutique private studio spaces, open kitchens, screening & conference rooms.
While working at Visualhouse, I was required to create Thompson Square Studios mobile app. The app was to cover everything from their events, to conference room bookings. Thompson Square Studios wanted this app to elevate themselves higher than other co-working spaces, and to show that they treat their clients with 24/7 help.
Following Thompson Square Studios brand guidelines and overall feel, I created a very straight to the point, easy to navigate, elegant and classy app for their clients to enjoy.
Located at 311 West 43rd Street, between two dynamic neighborhoods and adjacent to a major transportation hub, The Press gives perspective to the modern work space.
Intended to attract "TAMI" tenants (Tech, Advertising, Media & Information) this space needed an industrial and creative feel to it, to lure in the younger professionals of the New York City area. While working at Visualhouse, I branded the building with a bright and vibrant blue that was sure to catch anyone’s eye. I built the guidelines with a “Co-Working Space” feel in mind throughout the entirety of it, and thoroughly enjoyed the creative freedom I was given while rolling out everything from stationary to the buildings website.
Identity, stationery, and mobile app design for a sound art festival that desired to encompass the same ambience their musical guests produce on stage through advertisements.
The end product showcases my interpretation of sound as visual vector art, doubled with a color scheme that is not only inviting, but also a helping hand in contrasting the prominent distortion of shapes.
A brochure intended to welcome a younger population through the doors of New York Public Library, all the while staying true to the well polished and ageless image it’s attained over time.
The bright red coating the brochure in it’s entirety was chosen to entice the youthful crowd, while it’s clean crisp, and straight to the point typesetting presents the continuity of NYPL’s competence.
The digital magazine “Make Do” is stock full of content centered around music, art, and most importantly - individuality.
Taking full advantage of the magazines tech savvy and open minded target group, I went for an edgy aura, and fun yet easy to use interactivity to grasp the readers attention even more so than the articles themselves already had.
Istanbul is one of the oldest and liveliest cities in the world. Bridging the two continents of Asia and Europe together it constitutes far more than just Turkey’s economic, cultural, and historical heart. In order to shed a reminder, and recruit new visitors to appreciate it’s unique beauty, Istanbul Travel insisted on rebranding themselves with a modern twist.