My involvement in this collaborative project with the in-house team at Amika:

1. Art Direction
   

While working in-house at Amika, I took on the role of art director for a visually stunning campaign. From start to finish, I was responsible for shaping the creative direction—building mood boards, scouting talent, and meticulously curating the wardrobe for each model. The result was a cohesive and striking campaign that perfectly embodied Amika’s vibrant and bold aesthetic. 

︎︎︎ Project live on Amika’s Website