My involvement in this collaborative project with Heat Makes Sense & Crosby Studios:

1. Art Direction
   
2. Print / Poster Design 
3. HTML / CSS For SoHo popup iPads
4. Fabrication & Setup for SoHo popup

For these hands-on experiential projects with Amika, I played a key role in bringing their bold, colorful aesthetic to life in pop-up spaces. From start to finish, I was involved in every aspect—creating all of the artwork in Illustrator, rendering detailed mockups, and collaborating closely with the fabrication team to build the spaces. I also developed the digital aspects of the Soho experience, coding immersive elements that enhanced the interactive nature of the pop-up. These projects perfectly captured the playful, vibrant spirit of the Amika brand.