BAY STREET


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  1. Branding
  2. Stationary
  3. Illustration

While at VM Groupe, I worked on branding a new residential building in Jersey City. What made this project unique was its connection to a local art space, which heavily influenced the design direction. This allowed for an artistic approach, incorporating large imagery and elegant use of white space in both the printed materials and the website, creating a visually striking and cohesive brand identity.