BRICKELL CITY CENTRE


My involvement in this collaborative project with Watson & Co:

  1. Stationary Design
  2. HTML / CSS

While at Watson & Co, I contributed to the repositioning of Brickell City Centre as the vibrant heart of modern Miami’s urban core. I designed large-scale signage—both static and digital—and developed wayfinding systems that enhanced the visitor experience. Additionally, I created the online presence and print materials for the initial launch, working closely with the Watson team to establish the campaign’s verbiage and overall feel. This collaborative effort aimed to unify the three city blocks of experiences, positioning Brickell City Centre as a destination where visitors come for what they need and stay for what they discover.

︎︎︎ Project live on Watson & Co’s Website
︎︎︎ Project live on Brickell City Center Website