My involvement in this collaborative project with VM Groupe:

1. Packaging
   
2. Art Direction

During my time at VM Groupe, I had the opportunity to lead the creative direction for several new lines launched by Covergirl. I was responsible for conceptualizing and creating the visual approach, crafting detailed mood boards, and art directing the project. Working closely with our in-house renderers and animators, we developed both static images and dynamic, visually engaging video graphics that captured the essence of the brand’s bold new offerings.

︎︎︎ Project on VM Groupes Website
︎︎︎ Project live on Covergirls website