My involvement in this project with the in-house team at Undo:

1. Branding
2. Art Direction
3. Web Design
4. Print Material
5. Photography

As the creative director for a meditation cushion startup, I worked closely with a small team of four, collaborating directly with the owner. This hands-on role allowed me to wear many hats, from designing the cushions and selecting fabrics to overseeing the branding, logo, and color palette. I also directed the photography, worked with developers to finalize the website, and created printed materials and packaging, ensuring every detail aligned with the brand’s vision.

︎︎︎ View Undo Website Project