Max

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	<title>Max</title>
	<link>https://max-mcg.com</link>
	<description>Max</description>
	<pubDate>Tue, 29 Oct 2024 16:42:39 +0000</pubDate>
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		<title>Main page</title>
				
		<link>https://max-mcg.com/Main-page</link>

		<pubDate>Mon, 21 Oct 2024 18:55:22 +0000</pubDate>

		<dc:creator>Max</dc:creator>

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	MAX MCGUIRE

	INFO
EMAIL


WALMART &#38;nbsp;☻ &#38;nbsp;PATRICE LIGHTER &#38;nbsp;☻ &#38;nbsp;AMIKA WEBSITE&#38;nbsp; ☻&#38;nbsp; BRICKELL CITY CENTRE&#38;nbsp; ☻&#38;nbsp; KENT EXPRESS &#38;nbsp;☻ &#38;nbsp;


&#38;nbsp;☻&#38;nbsp; UNDO BRANDING
&#38;nbsp;☻&#38;nbsp; COTTONTAILS 
&#38;nbsp;☻&#38;nbsp; AMIKA EXPERIENTIAL&#38;nbsp;


MOLLY RAE&#38;nbsp; ☻ &#38;nbsp;I-ON&#38;nbsp; ☻ &#38;nbsp;HENRY SCHEIN&#38;nbsp; ☻ &#38;nbsp;AMIKA PACKAGING&#38;nbsp; ☻ &#38;nbsp;

&#38;nbsp;☻&#38;nbsp; COVERGIRL&#38;nbsp; ☻&#38;nbsp; LA ROCHE-POSAY&#38;nbsp; ☻&#38;nbsp; KENT EXPRESS&#38;nbsp;


&#38;nbsp;☻&#38;nbsp; AMIKA CAMPAIGN&#38;nbsp; ☻&#38;nbsp; ALLSPRING GLOBAL&#38;nbsp; ☻&#38;nbsp; BAY STREET&#38;nbsp; ☻&#38;nbsp; BLICK&#38;nbsp;


&#38;nbsp;☻&#38;nbsp; THE LINE &#38;nbsp;☻&#38;nbsp; CODE AND THEORY &#38;nbsp;☻&#38;nbsp; PROLOGIS&#38;nbsp;


	© 02024&#38;nbsp;


	QUICK LINKS ➩
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		<title>Quick Links</title>
				
		<link>https://max-mcg.com/Quick-Links</link>

		<pubDate>Mon, 21 Oct 2024 20:24:01 +0000</pubDate>

		<dc:creator>Max</dc:creator>

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	QUICK LINKS
	︎


	PRODUCT &#38;amp; DIGITALPATRICE LIGHTER ➩
AMIKA WEBSITE ➩LA ROCHE POSAY ➩

MOLLY RAE ➩


CODE &#38;amp; THEORY ➩

BLICK ➩


HENRY SCHEIN ➩
THE LINE ➩
UNDO WEBSITE ➩PROLOGIS ➩KENT EXPRESS ➩
ALLSPRING GLOBAL ➩


	PRINTED MATTERCOVERGIRL ➩

AMIKA EXPIERENTIAL ➩
AMIKA PACKAGING ➩
I-ON ➩

BAY STREET ➩
UNDO BRANDING ➩
COTTONTAILS ➩
BRICKELL CITY CENTRE ➩
MOLLY RAE ➩


	ART DIRECTIONAMIKA CAMPAIGN ➩
AMIKA EXPIERENTIAL ➩
UNDO BRANDING ➩
COVERGIRL ➩BRICKELL CITY CENTRE ➩


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		<title>Patrice Lighter</title>
				
		<link>https://max-mcg.com/Patrice-Lighter-1</link>

		<pubDate>Tue, 22 Oct 2024 14:51:52 +0000</pubDate>

		<dc:creator>Max</dc:creator>

		<guid isPermaLink="true">https://max-mcg.com/Patrice-Lighter-1</guid>

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	PATRICE LIGHTER
	︎


	Web DesignArt DirectionHTML / CSS
	For this freelance project, I collaborated with a friend, a creative director and video director, to design and develop her portfolio website. I explored multiple design concepts, ultimately creating a visually engaging and cohesive site that aligned with her creative vision. With extensive creative freedom, I pushed the boundaries of the project, handling both the design and full coding of the website to deliver a polished final product.&#38;nbsp;


︎︎︎ Project live


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		<title>Kent Express</title>
				
		<link>https://max-mcg.com/Kent-Express</link>

		<pubDate>Mon, 28 Oct 2024 18:40:36 +0000</pubDate>

		<dc:creator>Max</dc:creator>

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	KENT EXPRESS
	︎


	Web DesignDesign Systems
	Each module displays the robust catalog that encompasses the simplest supplies, controlled substances, software, services as well as large, complex equipment or hospital furniture. We laid the foundation for streamlined business workflows that empowered Field Sales Consultants (FSC’s) with cloud based eCommerce and CRM functionality. 


︎︎︎ Kent Express Design System︎︎︎ Henry Schein Project Page&#38;nbsp;


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		<title>Allspring</title>
				
		<link>https://max-mcg.com/Allspring</link>

		<pubDate>Tue, 29 Oct 2024 16:42:39 +0000</pubDate>

		<dc:creator>Max</dc:creator>

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	ALLSPRING GLOBAL
	︎


	Web DesignDesign SystemBranding

	
As a relatively new brand it was imperative for Allspring to establish trust and expertise on their web platform as they increased brand awareness. To help prospective and current clients understand the full breadth of Allspring products and services, we introduced more storytelling moments in areas such as the strategy pages to better highlight their distinct perspectives and competitive advantages to generate new business. 


Insights and thought leadership are now digitally optimized, allowing Allspring to demonstrate their distinct perspective, whether it is from a mobile devise or larger screen experience. This allows Allspring to expand their thought leadership to multiple formats such as podcasts, videos, or webinars, that don’t lend themselves well to PDFs.


︎︎︎ Project live on Allspring Website
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		<title>Henry Schein</title>
				
		<link>https://max-mcg.com/Henry-Schein</link>

		<pubDate>Tue, 29 Oct 2024 16:18:56 +0000</pubDate>

		<dc:creator>Max</dc:creator>

		<guid isPermaLink="true">https://max-mcg.com/Henry-Schein</guid>

		<description>


	HENRY SCHEIN
	︎


	Web DesignDigital BrandingIllustrationDesign System
	
For my work at Code &#38;amp; Theory with Henry Schein—a leading American distributor of healthcare products and services we were tasked with a comprehensive digital rebranding of their expansive e-commerce site. We focused on creating an organized and user-friendly platform that enhances the customer journey across 33 countries.

Given the vast scale and complexity of the site, we navigated numerous challenges, including a multitude of pages and a comprehensive user profile and account dashboard. Our goal was to streamline navigation and ensure an intuitive experience for users while maintaining robust functionality.

Additionally, to create cohesion with its sister brand, Kent Express, we developed an intricate design system that aligns both websites in a 1:1 structure. This approach allowed us to uphold the distinct brand guidelines of each while ensuring a seamless visual and user experience.

From illustration to web design and comprehensive design systems, our work encompassed all facets of rebranding. The result is a polished, cohesive, and user-centric platform that reinforces Henry Schein’s commitment to quality and service in the healthcare industry.


︎︎︎ View Kent Express Project Page︎︎︎ View Henry Schein Design System


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&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/933297f3dc6214b4db43d8117015a5d58a961ce0404afd95fc6133c20b68957d/HS_Menu_Desktop.gif" data-mid="221576920" border="0"  src="https://freight.cargo.site/w/1000/i/933297f3dc6214b4db43d8117015a5d58a961ce0404afd95fc6133c20b68957d/HS_Menu_Desktop.gif" /&#62;

&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/642848330ea740b05829f0710f2845c230ee0814192590367d8e6d4bd28c7d97/HS_Search_2.gif" data-mid="221577496" border="0"  src="https://freight.cargo.site/w/1000/i/642848330ea740b05829f0710f2845c230ee0814192590367d8e6d4bd28c7d97/HS_Search_2.gif" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bb21fc1a51ce9b41751c265a014c9a5be074d85b8062f9c6769becaf847499fa/HS_Search_3.gif" data-mid="221577497" border="0"  src="https://freight.cargo.site/w/1000/i/bb21fc1a51ce9b41751c265a014c9a5be074d85b8062f9c6769becaf847499fa/HS_Search_3.gif" /&#62;

&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cd82e372e25413399b1f8200337693a7d94ce34eaaea54ae7c1912616eee931a/HS_Search.gif" data-mid="221577498" border="0"  src="https://freight.cargo.site/w/1000/i/cd82e372e25413399b1f8200337693a7d94ce34eaaea54ae7c1912616eee931a/HS_Search.gif" /&#62;

&#60;img width="1440" height="4314" width_o="1440" height_o="4314" data-src="https://freight.cargo.site/t/original/i/d4452043feae432ffe17273e418054355275bdbac4c051bd3db3d3a8226788f3/Product.png" data-mid="221583226" border="0"  src="https://freight.cargo.site/w/1000/i/d4452043feae432ffe17273e418054355275bdbac4c051bd3db3d3a8226788f3/Product.png" /&#62;
&#60;img width="1440" height="4314" width_o="1440" height_o="4314" data-src="https://freight.cargo.site/t/original/i/0b25ea8097671a5300a5554d28aa09396c9dcde52780fa70b5966abb14e0f6dc/Home.png" data-mid="221583223" border="0"  src="https://freight.cargo.site/w/1000/i/0b25ea8097671a5300a5554d28aa09396c9dcde52780fa70b5966abb14e0f6dc/Home.png" /&#62;

&#60;img width="1440" height="2734" width_o="1440" height_o="2734" data-src="https://freight.cargo.site/t/original/i/2b4a9ba125aefc6fafd244f79f103fbda70818d116d73290f842479fe53297d5/ProductPage.gif" data-mid="221627987" border="0"  src="https://freight.cargo.site/w/1000/i/2b4a9ba125aefc6fafd244f79f103fbda70818d116d73290f842479fe53297d5/ProductPage.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Covergirl</title>
				
		<link>https://max-mcg.com/Covergirl</link>

		<pubDate>Mon, 21 Oct 2024 18:55:19 +0000</pubDate>

		<dc:creator>Max</dc:creator>

		<guid isPermaLink="true">https://max-mcg.com/Covergirl</guid>

		<description>


	COVERGIRL
	︎


	PackagingArt Direction
	
During my time at VM Groupe, I had the opportunity to lead the creative direction for several new lines launched by Covergirl. I was responsible for conceptualizing and creating the visual approach, crafting detailed mood boards, and art directing the project. Working closely with our in-house renderers and animators, we developed both static images and dynamic, visually engaging video graphics that captured the essence of the brand’s bold new offerings.


︎︎︎ Project on VM Groupes Website
︎︎︎ Project live on Covergirls website


&#60;img width="1772" height="1772" width_o="1772" height_o="1772" data-src="https://freight.cargo.site/t/original/i/cc17177adeb92ddb972bcb1e515b537301cf8ac41ef6aa9825048ccf9efdc082/Clean_fresh_Covergirl_Ad_shot_2019-1-uai-1772x1772-1.jpg" data-mid="220117814" border="0"  src="https://freight.cargo.site/w/1000/i/cc17177adeb92ddb972bcb1e515b537301cf8ac41ef6aa9825048ccf9efdc082/Clean_fresh_Covergirl_Ad_shot_2019-1-uai-1772x1772-1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f10f3c6f8aa3eacbd6cb5f0f362f466ffb62dafbc439c38593d00f47a0d55e87/Covergirl_Packaging_Designed_By_VMGROUPE00010.png" data-mid="220117821" border="0"  src="https://freight.cargo.site/w/1000/i/f10f3c6f8aa3eacbd6cb5f0f362f466ffb62dafbc439c38593d00f47a0d55e87/Covergirl_Packaging_Designed_By_VMGROUPE00010.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d1801d787fa844dd0bd4b9d919aa0e16e1b3a60abe578ec5e6c65f8805ac13d/Covergirl_Packaging_Designed_By_VMGROUPE00001.png" data-mid="220117816" border="0"  src="https://freight.cargo.site/w/1000/i/4d1801d787fa844dd0bd4b9d919aa0e16e1b3a60abe578ec5e6c65f8805ac13d/Covergirl_Packaging_Designed_By_VMGROUPE00001.png" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08770aff6400651760501ac83159499b91afe958d593c17cd8bd15e75cf016b9/Covergirl_Packaging_Designed_By_VMGROUPE00005.jpg" data-mid="220117819" border="0"  src="https://freight.cargo.site/w/1000/i/08770aff6400651760501ac83159499b91afe958d593c17cd8bd15e75cf016b9/Covergirl_Packaging_Designed_By_VMGROUPE00005.jpg" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd83f982e6cc2010f64fcde7f957c7483722a6aea7a84e6cd98409fda9f26e93/Covergirl_Packaging_Designed_By_VMGROUPE00017.jpg" data-mid="220117829" border="0"  src="https://freight.cargo.site/w/1000/i/cd83f982e6cc2010f64fcde7f957c7483722a6aea7a84e6cd98409fda9f26e93/Covergirl_Packaging_Designed_By_VMGROUPE00017.jpg" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0cf13ab9712017569a9cf9b0b95be3f7e9c162b815132f56d7c125eda681a118/Covergirl_Packaging_Designed_By_VMGROUPE00003.jpg" data-mid="220117817" border="0"  src="https://freight.cargo.site/w/1000/i/0cf13ab9712017569a9cf9b0b95be3f7e9c162b815132f56d7c125eda681a118/Covergirl_Packaging_Designed_By_VMGROUPE00003.jpg" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f9c7064b577f49927924095f720fa9b66decbe26a9ca90245476497b19bde1e/Covergirl_Packaging_Designed_By_VMGROUPE00004.jpg" data-mid="220117818" border="0"  src="https://freight.cargo.site/w/1000/i/3f9c7064b577f49927924095f720fa9b66decbe26a9ca90245476497b19bde1e/Covergirl_Packaging_Designed_By_VMGROUPE00004.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e17e32b77686362bfa00bcf57cd7b85bf857b4df0e599b57375a8df8a6bd2d08/Covergirl_Packaging_Designed_By_VMGROUPE00015.png" data-mid="220117827" border="0"  src="https://freight.cargo.site/w/1000/i/e17e32b77686362bfa00bcf57cd7b85bf857b4df0e599b57375a8df8a6bd2d08/Covergirl_Packaging_Designed_By_VMGROUPE00015.png" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfb1dd088f653846b7f878da5361c5e40b7d5eee3cd8a99e857cb54956b72111/Lashblast_Mascara_Packaging_Design_by_VMGROUPE.png" data-mid="220117834" border="0"  src="https://freight.cargo.site/w/1000/i/bfb1dd088f653846b7f878da5361c5e40b7d5eee3cd8a99e857cb54956b72111/Lashblast_Mascara_Packaging_Design_by_VMGROUPE.png" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/596288695725618b86b170769d4fafe6a5e64c083afbbb302f842c5fdf1aa6c7/Covergirl_Packaging_Designed_By_VMGROUPE00007.jpg" data-mid="220117820" border="0"  src="https://freight.cargo.site/w/1000/i/596288695725618b86b170769d4fafe6a5e64c083afbbb302f842c5fdf1aa6c7/Covergirl_Packaging_Designed_By_VMGROUPE00007.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b7177971c550c853bf0aca9f517677de2a16722c755e5cabb369a0f832f9d47/Covergirl_Packaging_Designed_By_VMGROUPE00016.jpg" data-mid="220117828" border="0"  src="https://freight.cargo.site/w/1000/i/7b7177971c550c853bf0aca9f517677de2a16722c755e5cabb369a0f832f9d47/Covergirl_Packaging_Designed_By_VMGROUPE00016.jpg" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3dd753a7b75fcbe1055d03da08618dd1a4f7a3fccf4b7dd693ed6b84d28ad70/Covergirl_Packaging_Designed_By_VMGROUPE00020.png" data-mid="220117830" border="0"  src="https://freight.cargo.site/w/1000/i/c3dd753a7b75fcbe1055d03da08618dd1a4f7a3fccf4b7dd693ed6b84d28ad70/Covergirl_Packaging_Designed_By_VMGROUPE00020.png" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37076054bb56d202f0b63efb1663a9f5bf2bb5400df5dbefd8c551161363bc68/Covergirl_Packaging_Designed_By_VMGROUPE00011.jpg" data-mid="220117822" border="0"  src="https://freight.cargo.site/w/1000/i/37076054bb56d202f0b63efb1663a9f5bf2bb5400df5dbefd8c551161363bc68/Covergirl_Packaging_Designed_By_VMGROUPE00011.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ceb0bf69bc988ff07c7b61ffe0a0e2b682e29b45b51cfadf8ee4d236db67cb0a/Covergirl_Packaging_Designed_By_VMGROUPE00013.jpg" data-mid="220117824" border="0"  src="https://freight.cargo.site/w/1000/i/ceb0bf69bc988ff07c7b61ffe0a0e2b682e29b45b51cfadf8ee4d236db67cb0a/Covergirl_Packaging_Designed_By_VMGROUPE00013.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Amika Experiential</title>
				
		<link>https://max-mcg.com/Amika-Experiential</link>

		<pubDate>Tue, 22 Oct 2024 15:08:50 +0000</pubDate>

		<dc:creator>Max</dc:creator>

		<guid isPermaLink="true">https://max-mcg.com/Amika-Experiential</guid>

		<description>
	AMIKA EXPERIENTIAL
	︎


	Art DirectionPrint DesignHTML / CSS&#38;nbsp;Fabrication
	
For these hands-on experiential projects with Amika, I played a key role in bringing their bold, colorful aesthetic to life in pop-up spaces. From start to finish, I was involved in every aspect—creating all of the artwork in Illustrator, rendering detailed mockups, and collaborating closely with the fabrication team to build the spaces. I also developed the digital aspects of the Soho experience, coding immersive elements that enhanced the interactive nature of the pop-up. These projects perfectly captured the playful, vibrant spirit of the Amika brand.


	SOHO POPUP


&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c7359c00993001a7aee63303740b539531cbacf43d3f5fc1150c1fdadbe946dd/1922_Amika_Pop-Up-Soho_118.jpg" data-mid="220126650" border="0"  src="https://freight.cargo.site/w/1000/i/c7359c00993001a7aee63303740b539531cbacf43d3f5fc1150c1fdadbe946dd/1922_Amika_Pop-Up-Soho_118.jpg" /&#62;
&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/357f3adf4c4db59a9585390cc3f7e2ad0a41cfcf4e53b963bfab2da25880c70e/amika-pop-3.jpg" data-mid="220126646" border="0"  src="https://freight.cargo.site/w/800/i/357f3adf4c4db59a9585390cc3f7e2ad0a41cfcf4e53b963bfab2da25880c70e/amika-pop-3.jpg" /&#62;
&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/220c862341e4ed2e9c5aeb97865e750fd1c5b5c792c57d781730b77f6695a720/amika-pop-4.jpg" data-mid="220126660" border="0"  src="https://freight.cargo.site/w/800/i/220c862341e4ed2e9c5aeb97865e750fd1c5b5c792c57d781730b77f6695a720/amika-pop-4.jpg" /&#62;

&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/58d33bdd845bfc3c06b74c92833cd066b3de86f82c3259d8907ebb14cb79b81d/1922_Amika_Pop-Up-Soho_256.jpg" data-mid="220126656" border="0"  src="https://freight.cargo.site/w/1000/i/58d33bdd845bfc3c06b74c92833cd066b3de86f82c3259d8907ebb14cb79b81d/1922_Amika_Pop-Up-Soho_256.jpg" /&#62;

&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/803ee78d77e33d23b871bf63140385e379eed14015d1830ee4c48c2dc02122f3/1922_Amika_Pop-Up-Soho_460.jpg" data-mid="220126649" border="0"  src="https://freight.cargo.site/w/1000/i/803ee78d77e33d23b871bf63140385e379eed14015d1830ee4c48c2dc02122f3/1922_Amika_Pop-Up-Soho_460.jpg" /&#62;
&#60;img width="1000" height="1439" width_o="1000" height_o="1439" data-src="https://freight.cargo.site/t/original/i/2fea59cb9ede2fb2e1c341ff067b11942fcad86a6f8cc320d72ea62865fc2ba3/1922_Amika_Pop-Up-Soho_447.jpg" data-mid="220126655" border="0"  src="https://freight.cargo.site/w/1000/i/2fea59cb9ede2fb2e1c341ff067b11942fcad86a6f8cc320d72ea62865fc2ba3/1922_Amika_Pop-Up-Soho_447.jpg" /&#62;
&#60;img width="1707" height="2560" width_o="1707" height_o="2560" data-src="https://freight.cargo.site/t/original/i/d00dc8728982c1f22e32fd39bf49915932e51a9d3fe434d5d1038202b8b67cc6/1922_Amika_Pop-Up-Soho_519-scaled.jpg" data-mid="220126657" border="0"  src="https://freight.cargo.site/w/1000/i/d00dc8728982c1f22e32fd39bf49915932e51a9d3fe434d5d1038202b8b67cc6/1922_Amika_Pop-Up-Soho_519-scaled.jpg" /&#62;

&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8ec6a956ef651cd04040931ccd1f52eab997dec42f4d2faab6c4754553d5c01a/1922_Amika_Pop-Up-Soho_493.jpg" data-mid="220126658" border="0"  src="https://freight.cargo.site/w/1000/i/8ec6a956ef651cd04040931ccd1f52eab997dec42f4d2faab6c4754553d5c01a/1922_Amika_Pop-Up-Soho_493.jpg" /&#62;


	LONDON TRADE SHOW POPUP
   
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/0393708740557aca481853b2da5bdd6598e4df4f03ecde0363ea9e805159479c/IMG_6168.jpg" data-mid="220126659" border="0"  src="https://freight.cargo.site/w/1000/i/0393708740557aca481853b2da5bdd6598e4df4f03ecde0363ea9e805159479c/IMG_6168.jpg" /&#62;
&#60;img width="1374" height="1832" width_o="1374" height_o="1832" data-src="https://freight.cargo.site/t/original/i/ab4b77f9aad1b2c99b9b0aa43cc42625b8d76a860c1158026ec04757e385103d/IMG_4459.JPG" data-mid="220126651" border="0"  src="https://freight.cargo.site/w/1000/i/ab4b77f9aad1b2c99b9b0aa43cc42625b8d76a860c1158026ec04757e385103d/IMG_4459.JPG" /&#62;
&#60;img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/8ea8cc879b8281b40a254cc3367857cd7f323734fe78445c174735b0e498b454/UpRight.jpg" data-mid="220126648" border="0"  src="https://freight.cargo.site/w/1000/i/8ea8cc879b8281b40a254cc3367857cd7f323734fe78445c174735b0e498b454/UpRight.jpg" /&#62;

&#60;img width="1080" height="909" width_o="1080" height_o="909" data-src="https://freight.cargo.site/t/original/i/f4bed5e9cb6b924b6ceb9acf38befee8fca136a7a4d50518b5178c074638bc20/IMG_4460.JPG" data-mid="220126661" border="0"  src="https://freight.cargo.site/w/1000/i/f4bed5e9cb6b924b6ceb9acf38befee8fca136a7a4d50518b5178c074638bc20/IMG_4460.JPG" /&#62;
&#60;img width="1080" height="909" width_o="1080" height_o="909" data-src="https://freight.cargo.site/t/original/i/5d07ff414e77e87ba9c1eb313800970a32a4327dd7838d8136418fec4c185d89/IMG_4464.JPG" data-mid="220126652" border="0"  src="https://freight.cargo.site/w/1000/i/5d07ff414e77e87ba9c1eb313800970a32a4327dd7838d8136418fec4c185d89/IMG_4464.JPG" /&#62;


	NYC SUBWAY TAKEOVER
   

&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/89848b9f83400a71c926ad341bcef1ecaba55590b047898f7af3ad659e12d585/IMG_4570.jpg" data-mid="220133620" border="0"  src="https://freight.cargo.site/w/1000/i/89848b9f83400a71c926ad341bcef1ecaba55590b047898f7af3ad659e12d585/IMG_4570.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/393609e1502a92fe8a2abc8f256e8b7456b4dd98d620f0ff4221a1dac7373047/IMG_4568.JPG" data-mid="220133611" border="0"  src="https://freight.cargo.site/w/1000/i/393609e1502a92fe8a2abc8f256e8b7456b4dd98d620f0ff4221a1dac7373047/IMG_4568.JPG" /&#62;

&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/edeb5985e8dd18ebd9aeb71929604b0504256a05273eb09b75b8decc1b39472c/IMG_4563.JPG" data-mid="220133607" border="0"  src="https://freight.cargo.site/w/1000/i/edeb5985e8dd18ebd9aeb71929604b0504256a05273eb09b75b8decc1b39472c/IMG_4563.JPG" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/abe9348d562ae987f2f8529dd582582ca3bcbec5430412e8205772ea0c1f6903/IMG_4548.jpg" data-mid="220133614" border="0"  src="https://freight.cargo.site/w/1000/i/abe9348d562ae987f2f8529dd582582ca3bcbec5430412e8205772ea0c1f6903/IMG_4548.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/06240ab8f9405d0430e13b8c1c70eb13d62597484c9650900fd23f109752696f/IMG_4587.jpg" data-mid="220133612" border="0"  src="https://freight.cargo.site/w/1000/i/06240ab8f9405d0430e13b8c1c70eb13d62597484c9650900fd23f109752696f/IMG_4587.jpg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c7d58571f8061a31a89ab285b4b6424309c06c758a70e8f99f7552ab985c3f87/IMG_4549.JPG" data-mid="220133608" border="0"  src="https://freight.cargo.site/w/1000/i/c7d58571f8061a31a89ab285b4b6424309c06c758a70e8f99f7552ab985c3f87/IMG_4549.JPG" /&#62;
 
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a51c9a0db4d8aa72b97e5a7a75f35aadd9887dae74843a78cf1999ea05eafef6/IMG_4584.jpg" data-mid="220133616" border="0"  src="https://freight.cargo.site/w/1000/i/a51c9a0db4d8aa72b97e5a7a75f35aadd9887dae74843a78cf1999ea05eafef6/IMG_4584.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Amika Website</title>
				
		<link>https://max-mcg.com/Amika-Website</link>

		<pubDate>Tue, 22 Oct 2024 13:49:29 +0000</pubDate>

		<dc:creator>Max</dc:creator>

		<guid isPermaLink="true">https://max-mcg.com/Amika-Website</guid>

		<description>


	AMIKA WEBSITE
	︎


My involvement in this collaborative project with VM Groupe:
Web DesignArt DirectionHTML / CSS
	
Building on my work with Amika’s campaign and packaging projects, I helped shape the look and feel of their e-commerce website. The digital presence needed to reflect the same bold, vibrant colors and patterns that defined the brand across all platforms. By pulling in the same design thought process, I ensured the website seamlessly integrated with Amika’s overall brand identity, creating a cohesive and visually striking online experience.


︎︎︎ Project live on Amika’s Website


&#60;img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/408960d6ac763d6c508ac062afe0eec027449e4573de04025ab388afebe24612/menuscreen.png" data-mid="220122370" border="0"  src="https://freight.cargo.site/w/1000/i/408960d6ac763d6c508ac062afe0eec027449e4573de04025ab388afebe24612/menuscreen.png" /&#62;
&#60;img width="2500" height="3375" width_o="2500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/ce2662a19a6127a78b34613ce078ec6f8ffe2af79a987ab5144a3463121fbcf1/Menu.png" data-mid="220122382" border="0"  src="https://freight.cargo.site/w/1000/i/ce2662a19a6127a78b34613ce078ec6f8ffe2af79a987ab5144a3463121fbcf1/Menu.png" /&#62;
&#60;img width="2500" height="3375" width_o="2500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/c4fbdf7e8ec584d2b11b17f074ee169cad72329dbac281a7c58d689b50ed8f77/CollectionsMenu.png" data-mid="220122383" border="0"  src="https://freight.cargo.site/w/1000/i/c4fbdf7e8ec584d2b11b17f074ee169cad72329dbac281a7c58d689b50ed8f77/CollectionsMenu.png" /&#62;
&#60;img width="2500" height="3375" width_o="2500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/57eb46bf265c01be77050194f22ff166c08d63439f7860dfd9742fb7c024cea1/ProductsPage.png" data-mid="220122380" border="0"  src="https://freight.cargo.site/w/1000/i/57eb46bf265c01be77050194f22ff166c08d63439f7860dfd9742fb7c024cea1/ProductsPage.png" /&#62;
&#60;img width="2500" height="2813" width_o="2500" height_o="2813" data-src="https://freight.cargo.site/t/original/i/bf58a8721315c5e679505f875f3edb3be582b5daac03970d6b281866e6fb823e/PDPPage.png" data-mid="220122384" border="0"  src="https://freight.cargo.site/w/1000/i/bf58a8721315c5e679505f875f3edb3be582b5daac03970d6b281866e6fb823e/PDPPage.png" /&#62;
&#60;img width="2500" height="2813" width_o="2500" height_o="2813" data-src="https://freight.cargo.site/t/original/i/8a2c9c99776594359bfd6097a9f7443b671d675d5ee64acef97f9351433155fc/CheckoutCart.png" data-mid="220122385" border="0"  src="https://freight.cargo.site/w/1000/i/8a2c9c99776594359bfd6097a9f7443b671d675d5ee64acef97f9351433155fc/CheckoutCart.png" /&#62;


&#60;img width="2500" height="4688" width_o="2500" height_o="4688" data-src="https://freight.cargo.site/t/original/i/be1bb08f240e9cd5f8797d22267ba87ab5e8c4708e0571346e1af96e09c22252/blog.png" data-mid="220122386" border="0"  src="https://freight.cargo.site/w/1000/i/be1bb08f240e9cd5f8797d22267ba87ab5e8c4708e0571346e1af96e09c22252/blog.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Amika Campaign</title>
				
		<link>https://max-mcg.com/Amika-Campaign</link>

		<pubDate>Tue, 22 Oct 2024 17:43:05 +0000</pubDate>

		<dc:creator>Max</dc:creator>

		<guid isPermaLink="true">https://max-mcg.com/Amika-Campaign</guid>

		<description>


	AMIKA CAMPAIGN
	︎


	My involvement in this collaborative project with the in-house team at Amika:
Art Direction
	While working in-house at Amika, I took on the role of art director for a visually stunning campaign. From start to finish, I was responsible for shaping the creative direction—building mood boards, scouting talent, and meticulously curating the wardrobe for each model. The result was a cohesive and striking campaign that perfectly embodied Amika’s vibrant and bold aesthetic.&#38;nbsp;


︎︎︎ Project live on Amika’s Website


&#60;img width="1950" height="2775" width_o="1950" height_o="2775" data-src="https://freight.cargo.site/t/original/i/1e81a4da1f4c064a8a65ffd6a1b22e47f1a8a986d0db6d76ea3f949ce0e9fb76/amika_Packaging_Catalog_ENGLISH_032619_LM1.png" data-mid="220133939" border="0"  src="https://freight.cargo.site/w/1000/i/1e81a4da1f4c064a8a65ffd6a1b22e47f1a8a986d0db6d76ea3f949ce0e9fb76/amika_Packaging_Catalog_ENGLISH_032619_LM1.png" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/928dafa6a7a83417f6c24efecb2b77d34a559abf0ff527df2adf5b1848663f56/181106_AMIKA_14_141.jpg" data-mid="220133935" border="0"  src="https://freight.cargo.site/w/1000/i/928dafa6a7a83417f6c24efecb2b77d34a559abf0ff527df2adf5b1848663f56/181106_AMIKA_14_141.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d5e1e5325dfa08978003d275731a11becfee7ab5a8d2427de7addb59cf48de99/13_265.jpg" data-mid="220133933" border="0"  src="https://freight.cargo.site/w/1000/i/d5e1e5325dfa08978003d275731a11becfee7ab5a8d2427de7addb59cf48de99/13_265.jpg" /&#62;


&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c75e794638e362f0e95c3362b1cd46069d6580a44de4e728a7b0d23217eda941/AMIKA_MICHAELPOPP_MARCH2018_TEXTURE_HAUTEMESS2.jpg" data-mid="220133929" border="0"  src="https://freight.cargo.site/w/1000/i/c75e794638e362f0e95c3362b1cd46069d6580a44de4e728a7b0d23217eda941/AMIKA_MICHAELPOPP_MARCH2018_TEXTURE_HAUTEMESS2.jpg" /&#62;
&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b627512c8679bdaa532d42a4cb4bd622c2fabe80060452ba3c7610181a614689/181106_AMIKA_09_008.jpg" data-mid="220133930" border="0"  src="https://freight.cargo.site/w/1000/i/b627512c8679bdaa532d42a4cb4bd622c2fabe80060452ba3c7610181a614689/181106_AMIKA_09_008.jpg" /&#62;
&#60;img width="1000" height="1004" width_o="1000" height_o="1004" data-src="https://freight.cargo.site/t/original/i/5f6548885766515af7f8511d02405249c88d144a2bbaa0ecb704191b553f86d7/Leigho_MasterDocument-43.png" data-mid="220133928" border="0"  src="https://freight.cargo.site/w/1000/i/5f6548885766515af7f8511d02405249c88d144a2bbaa0ecb704191b553f86d7/Leigho_MasterDocument-43.png" /&#62;

&#60;img width="1500" height="2249" width_o="1500" height_o="2249" data-src="https://freight.cargo.site/t/original/i/1a539db418eeef1af37a338b6593ff0a604ee935cbe6baabeaa7c0c25ea2fac8/Leigho_MasterDocument-61.png" data-mid="220133932" border="0"  src="https://freight.cargo.site/w/1000/i/1a539db418eeef1af37a338b6593ff0a604ee935cbe6baabeaa7c0c25ea2fac8/Leigho_MasterDocument-61.png" /&#62;
&#60;img width="1500" height="2249" width_o="1500" height_o="2249" data-src="https://freight.cargo.site/t/original/i/12843bc5af3c6fd0720352903fbd52039dbd54eebe95e6c361e23e3f0258ae2a/Leigho_MasterDocument-40.png" data-mid="220133934" border="0"  src="https://freight.cargo.site/w/1000/i/12843bc5af3c6fd0720352903fbd52039dbd54eebe95e6c361e23e3f0258ae2a/Leigho_MasterDocument-40.png" /&#62;

&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1bb427b9736453fb054e4a672f6a7ea3cf23b56cb18790d324789853f6d0cd53/10_081.jpg" data-mid="220133937" border="0"  src="https://freight.cargo.site/w/1000/i/1bb427b9736453fb054e4a672f6a7ea3cf23b56cb18790d324789853f6d0cd53/10_081.jpg" /&#62;
&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1b4e7003caf11e66fe84a84569ddb973a83d1ec6989c2dfb56352b4478dc6cb9/01_109.jpg" data-mid="220133938" border="0"  src="https://freight.cargo.site/w/1000/i/1b4e7003caf11e66fe84a84569ddb973a83d1ec6989c2dfb56352b4478dc6cb9/01_109.jpg" /&#62;

&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/50ac8a21ca040fecb31bb8cd42b2cc9953624c10a91632065b941b01c4e4b2bd/13_082_1.jpg" data-mid="220133931" border="0"  src="https://freight.cargo.site/w/1000/i/50ac8a21ca040fecb31bb8cd42b2cc9953624c10a91632065b941b01c4e4b2bd/13_082_1.jpg" /&#62;
&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a21b234c4a2274d90a3595a0607b0d1620218a595558e152166256345a2b4681/05_082.jpg" data-mid="220133940" border="0"  src="https://freight.cargo.site/w/1000/i/a21b234c4a2274d90a3595a0607b0d1620218a595558e152166256345a2b4681/05_082.jpg" /&#62;

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b533b98b21e6ee3a6b7f6abaa96dc471983d0dd6c3f208d6e8cafeb76091cfec/AMIKA_MICHAELPOPP_MARCH2018_MASTERMIND2.jpg" data-mid="220133936" border="0"  src="https://freight.cargo.site/w/1000/i/b533b98b21e6ee3a6b7f6abaa96dc471983d0dd6c3f208d6e8cafeb76091cfec/AMIKA_MICHAELPOPP_MARCH2018_MASTERMIND2.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5ee7211d2d8adb78bd972db4a6dac6be9e518d6bc1a5437cc191668caab887ce/02_153_1.jpg" data-mid="220133942" border="0"  src="https://freight.cargo.site/w/1000/i/5ee7211d2d8adb78bd972db4a6dac6be9e518d6bc1a5437cc191668caab887ce/02_153_1.jpg" /&#62;

&#60;img width="1500" height="1903" width_o="1500" height_o="1903" data-src="https://freight.cargo.site/t/original/i/a978d92cdd4700a980e32ce01a247aeeadaa5e13193440fc293a31e85424e860/12_021_2.jpg" data-mid="220133941" border="0"  src="https://freight.cargo.site/w/1000/i/a978d92cdd4700a980e32ce01a247aeeadaa5e13193440fc293a31e85424e860/12_021_2.jpg" /&#62;


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